The beauty industry routinely turns to paper to craft luxury packaging design experiences for cosmetics shoppers. Why? Because they know that their audience isn’t just buying a beauty product. They’re buying beauty, from start to finish.
Every year, we ask our friends and colleagues to take a picture with their favorite tree—or any tree—on Arbor Day. We hope you’ll join us this year, and let us know by using the #TreeSelfies hashtag.