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“Experiential marketing” may be all the rage, but paper packaging takes your customers on a different experience altogether: a sensory journey. Use sensory marketing to let your clientele hear, touch, see and even smell the ways paper adds value to your products.

The new film "Paper Makers" introduces you to the people who work in one of America’s oldest natural industries—the paper industry—who make sure that the life cycle of paper is responsible from start to finish. Watch the film now!

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