If the first person to proclaim “print is dead” was correct, print would have died in the 1960s. That prediction from Marshall McLuhan wasn’t true when he predicted television would displace books, it wasn’t true when Harold Ramis’ character uttered it in 1984’s Ghostbusters—and it’s certainly not true today. 

Brainstorms still have their place in the workplace, but a newer technique is clearing the skies for heightened productivity, greater equity among team members and a faster decision-making process.