The Next Great Package: Design for Purpose

The first installment of The Next Great Package, tasks two designers to innovate for greater good. Contestants compete to create a shoebox for Zappos that will fit the needs of customers with varying physical mobility. Join us to go behind the scenes of the packaging design process, from brainstorm to finished product. Rethink the typical pieces of packaging you see every day, and meet the designers creating solutions to make our lives better.