“Experiential marketing” may be all the rage, but paper packaging takes your customers on a different experience altogether: a sensory journey. Use sensory marketing to let your clientele hear, touch, see and even smell the ways paper adds value to your products.

Cardboard boxes are one of the most recycled forms of packaging—good thing, too, given how many of them arrive at our doorsteps. Educate yourself about the nuances of waste and what can be recycled.