Unboxing the Facts


Why are unboxing videos such a hit? Because of what’s revealed when you open the flaps! But it's not just what's inside, the box itself can be just as interesting. Check out these 8 surprising facts about paper packaging that will add a little more excitement to your next unboxing experience.

Corrugated Cardboard:

  • More than 92% of paper packaging gets recycled.[1]
  • Two-thirds of people say sustainable packaging plays a major role when buying a product.[2]
  • More than 80% of products sold in the United States come in cardboard boxes.[3]
  • The cardboard box was inducted into the National Toy Hall of Fame in 2005.[4]
  • Cats can’t help loving cardboard boxes–it’s instinctual.[5]

Specialty Boxes:

  • Fruit stays fresher in corrugated for 48 to 72 hours longer.[6]
  • 81% of gift-givers say packaging design influences what they give.[7]
  • A cereal box has greater tensile strength than concrete.[8]
  • [1]United States Environmental Protection Agency. “Facts and Figures About Materials, Waste and Recycling.” 2015.
  • [2]Ipsos on behalf of Paper + Packaging Board. “Research Findings: Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions.” 5.2.18.
  • [3]United Barcode Systems. “Cardboard Boxes: Composition, Requirements, Uses, and Printing.”
  • [4]National Toy Hall of Fame. “Inducted Toys: Toys by Year List.”
  • [5]Gardiner, B. “What’s Up With That: Why Do Cats Love Boxes So Much?” Wired, February 3, 2015.
  • [6]Paper and Packaging Board. “8 Surprisingly Interesting Facts About Your Food’s Packaging.”
  • [7]https://www.ipsos.com/sites/default/files/ct/news/documents/2018-05/pap…
  • [8]American Paper & Pulp Association. “Tensile Properties of Paper and Paperboard (Using Constant Rate of Elongation Apparatus.” Tappi. June 13, 2006; Ashby, M., and Jones, D. “Cement and Concrete.” Engineering Materials 2 (fourth edition). Elsevier, 2013.