As the new year dawned, so began the ritual of turning the page of a new appointment book, marking the important dates of the new month — all signs of the paper calendar’s enduring utility and popularity.
The New York Times reported that sales of appointment books and planners grew 10 percent from 2014-15 to 2015-16 to $342.7 million, and decorative and other calendars increased by 8 percent to $65 million over that same period of time.
So why do we love paper calendars and planners? There are many reasons, but personalization is crucial. The New York Times story quotes Leen Nsouli, an analyst of the office supplies industry, who writes: “The consumer can customize a planner to fit his or her style with accessories, colors and even color code events and activities. That’s not something you can do on the standard phone calendar.”
If you haven't picked up a new planner for 2018, don't despair. Just download and print one of three styles of customizable planner pages and start mapping out your goals big and small. There's a lot to be achieved this year.