'Tis the perfect season for subscription boxes!
Well, not just this season. Thanks to subscription boxes, we can deliver that holiday cheer throughout the year. Don’t believe us? According to Thinking Inside the Box, a report from Crimson Hexagon on how the subscription economy is changing retail, one of the main reasons people choose subscription boxes is the feeling of surprise and excitement. “Again and again, consumers posted on social about how receiving a new box in the mail — regardless of the product category — made them feel like it was Christmas morning,” the report said.
Not a bad way to make a recipient feel. And with boxes that can be sent not just once but monthly or quarterly, you can share that holiday feeling year round. Retailers are even going out of their way to make opening the boxes a jolly experience. Travis Miller, creative director at H.U.M.A.N. Health vending, the company behind SnackNation, told Ernst Packaging that their goal is to make each “a little bit like unwrapping a Christmas present.”
Crimson Hexagon’s study divides most subscription boxes into four basic categories: beauty, food and beverage, apparel, and pets. Think the popular brands Birchbox, Blue Apron, Stitch Fix, and BarkBox. But because it’s the holidays, we don’t think in terms of categories, we think in terms of the recipients who will delight in receiving the boxes. So let’s roundup who’s on our “nice” lists match them to the perfect subscription box service.
Is someone you love a fan of paper, pens and notebooks? Try SCRIBEdelivery. Don’t know what to get that couple who has everything? Think about giving an actual experience – a creative date night – with DateBox Club. Send a little artful Zen to your friends with a Monthly Coloring Club. Stumped? Just do a quick search on what your friends and family like and add “subscription box” to the search terms. We looked up running subscription boxes and found several, including Runner Crate and RunnerBox.
Need more ideas? Magazine sites from InStyle to The Huffington Post feature roundups of their picks, while sites like Cratejoy and My Subscription Addiction are dedicated to curating the myriad subscription services available.
There is no shortage of ideas. And remember: With every box delivery, you and your friends and family will enjoy the holiday spirit for months to come.