The Science Behind Wine Labels

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You know the feeling. You’re looking for a bottle of wine before a dinner party and are overwhelmed with the options on the shelf. So you go with the coolest-looking bottle. This article from NPR analyzes the science behind wine labels and how they help us make a purchase, from the type of printing used (embossing makes a wine look more expensive) to the color pallet (brighter colors appeal to less experienced wine buyers).

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