McDonald’s Invites Cyclists into the Drive-Thru with Innovative Packaging

With more people choosing healthier lifestyles, McDonald’s has been looking for a way to speak to those consumers. According to AdWeek, one answer is as simple as introducing new packaging. The McBike effort first rolled out in Denmark, where bikers could receive their order in a bike-friendly package, and is slowly making its way to McDonald’s customers across the globe.