Washington Post

For Subscription Box Retailers & Customers, The Box Itself is Just as Important as What’s Inside

Every package tells a story, and for subscription box businesses, the story of what their box looks like is just as important as the story of what’s inside. Subscription box popularity continues to grow in various industries such as makeup, clothing, fresh produce and novelty items.

Explore the different ways these businesses are telling their own stories with their packaging and how consumers are enjoying them.

View Article