The Resurgence of Paper: The Industry Plans Its Comeback

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Using the same USDA program that helped milk companies produce the famous “Got Milk?” campaign, the paper and packaging industry is launching a multimillion dollar ad campaign to remind people how important and useful paper can be in their lives. As The Washington Post reports, the campaign highlights both our emotional connection to this versatile 2,000 year old technology and the ways it can improve our lives.

 

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