Meet Paper And Packaging
These animated characters bring to life what people appreciate most about paper and packaging. Paper helps us connect with others, learn deeply, create and innovate. Packaging is the quiet hero, delivering surprise, delight and even peace of mind that what’s inside is protected. These unsung heroes help us succeed every day. The characters represent the unique value and natural properties of paper and packaging to help increase appreciation for these every day products and increase consumption behavior.
About Paper & Packaging – How Life Unfolds®
The Paper & Packaging – How Life Unfolds® consumer campaign and animated brand characters communicate the personally relevant benefits of paper and paper-based packaging. The campaign reminds us how paper helps us reach our goals and how packaging helps keep our goods and products safe. The campaign is an industry-funded effort from more than 50 U.S. manufacturers and importers of paper and paper-based packaging.
How Life Unfolds® Logo
To receive an individual logo file, please contact the Paper and Packaging Board at communications@
P+PB Campaign Fact Sheet 2018