Millennials and Soup: How Packaging Changed Everything.

Can packaging really change the way an entire generation feels about soup? According to this infographic from TetraPak, it can. 75% of millennials prefer soup packaged in cartons over soup packaged in cans. They’re drawn to the convenience and eco-friendly nature of cartons, and it’s helping reverse a 10-year decline in soup purchases by consumers 25 and younger.

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