Cool BoxWest Rock

WestRock’s New Cool Box Sharing Pack This unique package design for up to 18 bottles or cans functions as an ice bucket or cooler, allowing the consumer to add ice directly into the top of the pack once opened, to keep the beer nice and cold for hours.

Innovation and Sustainability – two of WestRock’s many strongpoints
WestRock has developed a sensational pack which is easy to carry to a party, and whilst at the party can be used as an ice bucket to cool down the beer and keep it at a perfect-serve temperature.

The use of WestRock Carrier Kote© board, which has a special wet-strength component, makes this possible. This board, in combination with our design, can resist ice cubes and water for up to 4 to 6 hours* and still remain strong. The pack even holds water inside without leaking, due to its tray-like construction once folded.

The Cool Box is fully recyclable and is made from Carrier Kote®. WestRock also uses environmentally-preferable water-based inks.

The Cool Box sharing pack has robust crate handles allowing easy carrying before and after opening, as well as when filled with ice. The specific graphics on the pack guide the consumer for the right usage.