The Paper & Packaging – How Life Unfolds® consumer campaign and animated brand characters communicate the personally relevant benefits of paper and paper-based packaging reminding us how paper and packaging help us reach our goals and help keep our goods and products safe.

TV Spots
Print Ads
About
Paper & Packaging – How Life Unfolds® is a promotional campaign from the Paper and Packaging Board (P+PB). Authorized by federal legislation, P+PB was created to administer the Paper and Paper-Based Packaging Promotion, Research and Information Order (also known as the Paper Checkoff), in order to help stem the decline of paper use and increase the demand for paper-based packaging. The Paper Checkoff allows manufacturers and importers of these products to band together for the purposes of promotion, education and research, and joins numerous other agricultural checkoffs that work through the USDA on behalf of their respective industries. For more information, visit www.paperandpackaging.org.